PERSONAL BRANDING
PERSONAL BRANDING
For Your Extraordinary Business
If you’re anything like me, you love what you do and are frankly incredible at, but you yearn to have something of your very own…
A Business that allows you to…
Have the freedom (and income) to chart your own path.
Use your unique skills and abilities while connecting with your ideal clients.
Stop wasting time and money on other people’s strategies and develop a cohesive plan that reflects YOU.
Create an authentic, professional, and effective online presence and brand.
Take charge of your future, so you can achieve financial security and live the life you want to live.
Perhaps you’ve gotten the message that what you do and what you’re great at doesn’t matter.
So you decided it was true.
Somewhere along the way, you stopped trying and settled for less than you deserve, but deep in your heart you KNOW you have skills, and expertise the world NEEDS.
So, what’s holding you back?
What do you struggle with most in getting your message out to those who matter in your career or business? When you talk of your skills and experience, do you know how to do so confidently?
What do you need to do to make the right people take notice?
This is for YOU if You’re
✓ Unclear about the direction of your current business, and unsure how to align your messaging to attract your ideal audience.
✓ You know you want to create a business around what you’re great at, but don’t have a clue where to start.
✓ Lack the Confidence to put yourself out there online, you fear looking foolish, yet you’re determined to move ahead anyway.
✓ Determined to have success on your own terms, but really need support to get there.
✓ Yearn for a Business that reflects you, your values, dreams, and most of all your capabilities.
✓ Desire a Business that allows you the freedom (and the income) to live the life of your dreams.
Who’s it for?
Coaches, Consultants, and Service Providers who want to use skills they’ve honed throughout their careers and launch a Business while continuing to do what they love, Creating a Memorable Online Presence, and making a BIG impact.
You Don’t Have to Go it Alone
Personal Branding Done With You
Align
Create a personal brand that truly represents you and resonates with your target audience. ALIGN your brand with your authentic self, values, and goals.
Identify your core values - List down your personal beliefs and values that guide your decisions and actions. These form the foundation of your personal brand.
Determine your expertise - Identify the skills and areas of expertise that set you apart and define your competitive edge in the market.
Set your goals - Envision the future you want to create for yourself and your business, and use this vision to guide your brand development.
Refine
With a clear understanding of your values, expertise, and goals, it's time to REFINE your brand messaging, imagery, and content.
Craft your brand voice - Develop a style and tone that reflects who you are and how you communicate with your audience.
Create a visual identity - Design a logo, color palette, fonts, and photo styles that embody your brand's identity and appeal to your target market.
Develop your brand story - Share your journey, experiences, and values with engaging content that speaks to your audience's needs and aspirations.
Shine
With your brand messaging and visuals in place, it's time to SHINE by promoting your brand and showcasing your expertise.
Build an online presence - Create a professional, user-friendly website that highlights your services, expertise, and values. Use social media platforms and online communities to engage with your audience and showcase your knowledge.
Network with purpose - Identify and attend events, conferences, and meetups where you can meet potential clients, collaborators, and supporters.
Consistently create valuable content - Offer helpful insights, tips, and resources in your area of expertise to showcase your knowledge and provide value to your audience.
Let’s Build a Brand that engages your Ideal Client or Customer and Sets you apart from your Competitors.
Why Done with You instead of Done for You?
While having someone build your brand for you might seem like an easy solution, it often lacks the authenticity and personal touch you get when the process is 'done with you.' It's crucial to remember that no one knows your business better than you do. When an external party solely takes on the task, they might miss out on your unique insights and self-knowledge, which are fundamental in establishing an authentic brand that genuinely resonates with your target audience.
Working with me, on the other hand, guarantees that your voice and vision lead the branding process. We will work hand-in-hand to create a strategy that leverages your intimate understanding of your brand and my expertise in crafting compelling narratives. This 'done with you' approach ensures that the brand we build together will attract customers and achieve success, because it's grounded in your unique story and elevated by professional expertise.
Ready to take your personal brand to the next level?
1-to-1 Private Coaching
90-MINUTE CLARITY SESSION
A 90-minute clarity call where we will determine the strategy and goals to take your business to the next level. Together we will map out the scope of our work (including the steps we will take and the tools we will use) This way we will have a clear action plan that we can begin implementing immediately during our time together. This bonus session will not be counted toward our weekly coaching calls.
4-COACHING CALLS PER MONTH
We will meet once a week for 60 minutes to implement the strategies determined during our clarity call and to meet your identified goal. Our sessions will be intense but powerful and help you take the steps you need to succeed. You will be assigned tasks to implement each week before our next session designed to up-level your career. Coaching is a partnership, and I expect you to show up and do the work consistently to achieve maximum results.
COMPLETE ACCESS TO ME VIA TEXT OR EMAIL
You will have complete access to me via text or email during the duration of our work together (Monday-Friday 9-5) to help you reach the goals identified during the clarity session. This is to support your career success and help you complete any assignments given during our sessions. Any messages sent after business hours will be answered in the morning on the next business day.
UNLIMITED ONLINE ACCESS
As my private coaching client, you will receive unlimited lifetime access to my Build Your In-Demand course and training materials once available. This training is invaluable and will provide continued education and support long after our meetings are over. If these programs are not released to the public before the termination of our sessions, you will receive access once available.
1-to-1 Coaching is available for packages of 3 or 6 months. Schedule your free discovery call to find out which is right for you.
VIP Coaching Day
Full-Day Coaching Session (On-line or in Person)
A full day of fun yet intensive coaching strategy designed to help fast-track your success. We will work on one topic of your choice (job search, personal branding, or career pivot) and create a detailed follow up plan for you to implement the steps determined during our session. We will meet online for 8 hours (breaking for lunch) or in a beautiful weekend stay in a predetermined location in the Eastern US. (flights not included in package price).
30-Day Follow Up Support
We will have 3 follow up zoom or phone meetings for 30 days (60 minutes each) following our VIP session to make sure that you are on track with your determined plan. We will make revisions as necessary and I will provide any additional resources necessary. Don’t worry I promise not to leave you hanging and will be dedicated to your continued success.
Access via Text or Email
You will have complete access to me via text or email for 30 days after our VIP session (Monday-Friday 9-5) to help you reach the goals identified during the clarity session. This is to support your career success and help you complete any assignments given during our sessions. Any messages sent after business hours will be answered in the morning on the next business day.
Online Course Access (When Available)
As my private coaching client, you will receive unlimited lifetime access to my Brand and Land Your Dream Job, AND my Build Your In-Demand course and training materials. This training is invaluable and will provide continued education and support long after our meetings are over. If these programs are not released to the public before the termination of our sessions, you will receive access once available.
"She helped me find the courage to follow my dreams"
“Phyllis is Amazing! With her reflective guidance, skilled questions, and genuine encouragement, I found work I love that aligned with my values and allowed me to escape the 9 to 5 grind. She helped me home in on my zone of genius and find the courage to follow my dreams. ”
A.L., - Award Winning Documentary Filmmaker and Writer, San Mateo, CA
My mission is to help you create an authentic, purposeful, and impactful personal brand that stands out in today's competitive landscape.
Over the past four years, my clients have earned massive success in their careers and businesses by creating personal brands with meaning and impact.